Anton Stout
UX Strategist | Product Designer | Product Manager


Establishing and leading digital practice at Versent

Tell us how it started and give context!

Tell us more about the circumstances of your project. 

  • What was the product you worked on?
  • Who was the target audience? What problems do the product solve for them?
  • What was the business challenge your team wanted to solve with this project?
  • What was your role? Who did you work with?

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After we launched the MVP, we wanted to gather feedback from the existing users. We set up an online survey and asked them fill it out.

  • What type of surveys did you use? (in dept, short, on-site, external)
  • How many people have filled the survey?
  • What results did you get?
  • What decisions did you make based on the results?

User Journey


I mapped out the users’ steps to see how I could simplify their journey to help them reach their most important goals with the product.

Guiding Questions:

  • Why did you decide to do user journey mapping?
  • How did you choose the most important user goal to map?
  • How did you determine the steps of the user journey?
  • How do the users feel and what do they think at each step of the user journey?
  • What ideas emerged to improve the experience in certain steps?
  • How did the user journey mapping help you to design a better product?


UI Design


Once I tested out all usability mistakes, I started designing the final screens in Sketch.

Guiding Questions:

  • What kind of visual style did you follow? (Fresh, corporate, dark, light?)
  • What inspired you to use this style?
  • Did you follow any guidelines? (Material Design, iOS Styleguide, etc?)
  • What platforms did you design for?
  • Which details really fill you with pride?
  • How does your final design reflect your learnings about your users?
  • How does this design help achieve business or user goals?

Don't forget to show some results

What have you learned from this project?

Explain what you had learned, experienced, or simply how you felt during the project. 

  • What were your biggest fears, problems, struggles? 
  • How did you overcome them?

Being honest is a good thing, it means that you are aware of what you’re doing.

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